Too many business owners and managers under value the power of email marketing activities. This alongside the perception many people choose to feel about the emails they receive results in an under-utilised email marketing platform.
Firstly, the key is not to think of Email as a selling tool – but as a powerful communication tool. Use it to add real value to your customers’ lives and to keep them informed on your activities. Here are some of the fundamental basics of E-marketing:
Capturing Your Clients Email Address
Believe it or not, many businesses still do collect the email addresses of their clients/customers. Every time a business fails to capture someone’s email address, they’re turning down the opportunity to contact them for FREE, for weeks, months and years ahead.
That’s why offering your website visitors a simple and easy way of submitting their email address, so they can see if you are as good as you say you are. Should be a standard procedure within your strategy.
Once You Have Email Addresses – Use Them!
Of the businesses that are good at collecting email addresses, a small majority of them follow up by communicating regularly with their customers and clients in an effective way. It’s not about selling stuff.
You can use email to thank people for their business, make them a special offer, give them a free article or report, send a newsletter, recommend a product or service they may be interested in, ask for referrals, share some news that they may be interested in, ask why they’ve not done business with you…the list is only limited by your imagination.
The point is this: You could grow your business by 10, 20 or 30% just by adopting an effective E-marketing strategy.
Personalise, Personalise, Personalise!
Your consumer receives hundreds of emails every day. That’s why it is paramount that you always personalise your messages. You can either do this manually if you have a fairly small list – or by using one of the many automation systems available. Either way, by including the recipient’s name, your positive response rate will increase massively.
None of the above is complicated – but by stopping these mistakes and focusing on continually improving your E-marketing – your business will become much stronger and significantly more profitable.
If you struggle to manage, personalise and communicate with your consumer effectively through email marketing. Call us today on 01633 449885, or alternatively email us at hello@allianceagency.co.uk.
