The redesign process began with a thorough discovery phase, including workshops with the Atlas FM team to understand their objectives, core services, and target audiences.

This insight shaped a strategy to design a user-centric website that would streamline navigation and make key services easily accessible.

The new WordPress website featured a modern, clean design with a strong visual identity, aligning with Atlas FM’s branding. High-quality imagery and professional design elements highlighted the company’s expertise in providing facilities management solutions across sectors.

Service-specific landing pages were created to detail the benefits and unique features of Atlas FM’s offerings, such as cleaning, security, and maintenance services.

The project also focused on improving SEO to drive organic traffic and enhance search engine rankings for targeted keywords like “UK facilities management services” and “security and cleaning solutions.” Each service page was optimised with keyword-rich content, engaging meta descriptions, and relevant headers.

Technical SEO updates included improving site speed, ensuring mobile responsiveness, and implementing a robust linking structure to enhance user experience and search engine crawlability.

The redesign prioritised lead generation by integrating clear call-to-action (CTA) buttons throughout the site, making it easy for visitors to request quotes or contact Atlas FM directly. Interactive forms and user-friendly functionality further encouraged engagement.