A Flavourful PR Campaign for Mamma Lina’s Italian Restaurant and Walkers Crisps
Mamma Lina’s Italian Restaurant is a well-known and much-loved venue for Italian cuisine in Newport and Cardiff.
Due to the success of their brand and the highly regarded reputation the business has built over previous years (with the help of our marketing and PR services!), they were contacted by the nation’s favourite crisp brand, Walkers, to be featured in a regional marketing campaign.
To coincide with a UK-wide media campaign using their crisp packets to promote ‘Support Your Local’, Walkers offered Mamma Lina’s the opportunity to feature in a regional campaign that would cover South East Wales, to help drive footfall to both restaurants in Newport and Cardiff.
Over a four-week period, the owners of Mamma Lina’s, Gianluca and Massimo, were featured on OOH digital billboards in prominent consumer hotspots in Newport and Cardiff.
Client
Mamma Lina’s Italian Restaurant
Industry
Food & Hospitalitiy
Duration
Four weeks
The Outcome
The PR campaign was a resounding success, garnering widespread media attention and positive public engagement. The tasting event received high praise from attendees, strengthening Mamma Lina’s reputation as a leader in authentic Italian dining. Walkers benefited from increased exposure for their regionalised marketing campaign, and the collaboration between the two brands created a memorable and impactful campaign that resonated with audiences.
Discuss a Project
Interested in finding out more about our PR services? Get in touch with our team using the contact form, or contact using the details below.
Email: hello@allianceagency.co.uk
Call: 01633 449885
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