I’m a startup business – is branding important?
Common questions we get asked when talking to prospective clients who are setting up new businesses are usually centred around branding and whether they should, or need to invest in their visual identity.
In this article, we’ll cover why branding is important for startups and how much a new business should typically invest in startup branding services, such as logo design and marketing.
I’m got an idea for a business, do I need a logo?
Starting a new business can both daunting and exciting in equal measure. You’ve found the perfect idea for a business (if you’re still considering ideas, it might be worth checking this website out) and want to get up and running as quickly as possible, but you’re yet to get a brand identity.
Your brand identity (logo design, tone of voice, marketing material) is an important and valuable step in being able to establish your business, products or service in the market you are about to enter. Consideration should be placed on the following:
- Is your name and logo memorable and unique?
- Have you defined who your target audience is, and does your identity align with this audience.
- Does your marketing literature communicate who you are and what you do easily and confidently?
Investing in professional branding and graphic design services will help answer the above questions and ensure that your brand identity is professional and memorable before you launch your new business.
How much should I spend on branding for a startup?
There are a number of factors to consider when determining how much to invest in branding and digital marketing services, but generally speaking, the more you invest, the more effective your branding will be.
For instance, many start up businesses we work with undertake an initial brand strategy workshop before any logo design and marketing takes place. This ensures that both the client and us as a design agency really understand the needs of the business, the core brand values and target audience so that we are successful in designing a logo that is unique and memorable.
This then continues throughout any print or digital marketing material and communications we create for the client.
Fees for these services can begin from £1000 to £5000, depending on how much time we spend working with the client and what their requirements are.
Can I get branding on a budget?
The price of professional services can vary depending on the size of the branding agency and the experience of the staff. However, when considering branding services, it is important to think about the value they bring to your business. A successful brand can help your business grow and prosper, which is why branding is important for startups.
If you’re a new startup business and would like to discuss how we can help with your branding, feel free to give our team a call on 01633 449885 or email hello@allianceagency.co.uk
