Alliance Agency has been confirmed as a season sponsor for Will Buttsy Racing in the 2025 Milltek Civic Cup, backing Pontypool-based driver Will Butt as he takes on his second season in the fiercely competitive series.
Will, who drives a Honda Civic Type R EP3, will compete across seven race weekends throughout the 2025 season. Four of those weekends will host double-header races, with three rounds featuring triple races, each preceded by a 15-minute qualifying session.
The championship has become known for its close front-wheel-drive racing, accessible clubman-level entry costs, and tightly controlled vehicle regulations designed to keep the field evenly matched.
Since its inception in 2011, the Civic Cup has grown to become one of the UK’s most exciting support series, now forming part of the British Automobile Racing Club (BARC) package alongside the prestigious TCR UK Touring Car Championship.
As a full-service marketing and design agency based in Torfaen, Alliance Agency Director Gareth Waters sees this sponsorship as a natural alignment with the business’ values and local roots.
“I’ve had a passion for motorsport since I was a child and until recently owned a Civic Type R, a proper driver’s car…Supporting Will this season is more than just a sponsorship. It’s about championing local talent, backing a fast-growing national race series, and getting involved in a sport that’s always been close to my heart. We’ll be following every race with huge interest and cheering Will on throughout the year.”
The 2025 Civic Cup calendar is set to deliver another thrilling season of close-quarters racing and high-stakes competition. With Alliance Agency in his corner, Will Butt is geared up for a strong campaign ahead.
The 2025 Civic Cup calendar is set to deliver another thrilling season of competitive, action-packed racing.
Follow the season at www.civic-cup.co.uk and keep up with Will’s racing journey at facebook.com/willbuttsyracing.
