According to a Marketing Week Survey, ‘50% of brands are reducing their marketing spend’, and with continual lockdowns becoming a regular part of our daily lives, and seemingly out of our control, it is clear to see why. Although this may influence you to push the panic button, we urge you to refocus your efforts and double down on the things you can control right now, and with Valentine’s day just on the horizon this is the perfect time to improve your online presence.
Here are four ways you should be marketing your business this Valentines:
Email Marketing
Sending a personalised or themed email to your customer on Valentine’s day and during lockdown especially is a sure-fire way to build better relationships with long standing loyal customers and achieve a number of different online goals your business might have. Here is the game plan.
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Create a clear subject line – On average a clever headline or pun intended subject line gets 541% more clicks than if you didn’t. Use this and the season of love to your advantage by including the word ‘Valentine’s’ with a heart emoji or two.
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Choose the right theme/time – Choosing the right theme and time can be make or break for an email campaign. There’s no point in sending a Valentine’s day email at the end of Feb. Make sure your promotional emails are sent 6-8 days before the event, and also consider when your customers are likely to purchase from you.
- Connect with your customers – Last but certainly not least, you need to remind your customers that you value them with each email. This can be done by adding their name or an offer just for them within the email.
Blogging
Another great way to connect with your audience is to blog! Data from HubSpot shows that companies who blog get around 55% more traffic on their websites than companies who don’t. Blogs are the 5th most trusted source for accurate online information and 82% of consumers said they felt more positive about a company after reading custom content. With this in mind, blogging and email marketing should be your bread and butter during lockdown. Keeping your consumers feeling connected to you is essential and you can do this by offering vouchers or new information about menus within your blogs.
Offers/Push Notifications
Now this one is for you savvy tech junkies who have an online app they can make the most of. Push notifications are a great way to remind your customers of a deal or event that is going on. If you are doing strictly takeaways, then enabling push notifications will allow you to contact your consumers with exclusive offers and events directly.
Create a Seasonal Landing Page
One of the main obstacles on a consumer’s journey that prevents them from purchasing from your website is the user experience. By having all of your valentine’s offers, specials, and menus together on one convenient webpage will set you apart from your competitors. Not only will your consumers have a great experience, but they will be more likely to purchase from you if it is easy to use.
There we have it! Four ways in which you can market yourself this Valentine’s day. As you can see there are plenty of opportunities within digital or print.
