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An Introduction to Local SEO | Part One – Google My Business
Part one of our ‘Introduction to Local SEO’ online course looks at Google My Business (GMB) and how you can get the most from this free tool to improve your local business presence when potential customers search for your services or products.
You’ll learn how to:
- Update your essential business information.
- Add your products or services to your listing.
- Inform viewers of any updates, offers or events.
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An Introduction to Local SEO | Part Two – Website Optimisation for Local Search
Part two of our ‘Introduction to Local SEO’ online course looks at website optimisation and how you can improve visibility on search engines by following on-page best practises.
In this webinar, you’ll learn:
- The difference between a ‘local search’ and ‘general search’ on Google.
- How search terms and key phrases help make your website discoverable.
- How to implement title tags and description tags into your website.
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An introduction to local SEO | Part Three – Get more online reviews
Part three of our ‘Introduction to Local SEO’ online course looks at the importance of customer reviews and how you can generate online reviews from your customers that will improve the reputation of your business.
In this webinar, you’ll learn:
- How to generate reviews using your Google My Business (GMB) listing.
- How to use social media to generate reviews.
- What other review websites are available to improve your reputation online.
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