Rebranding aible to Celebrate 10 successful years in business
One of our long-standing clients, Ami from aible, runs a well-established HR consultancy based in Cardiff. To celebrate 2022 being aible’s 10th year in business, we worked with Ami to rebrand the company and create some fresh, updated marketing material.
After a successful decade of growth and achievements, it was the perfect time to refresh and modernise the brand identity to keep it current for the next 10 years.
Client
aible HR
Industry
Professional Services
Duration
3 Months
Research & Branding
To help us understand more about Aible HR, we hosted a brand workshop at our office with Ami. The workshop consists of several activities that gives us more understanding as to how Ami wanted to her business to move forward, identifying core brand values of the business, as well as customer journey roadmaps and client personas. This research is not only beneficial to us but also to the client, as it gives them the opportunity to explore their business in ways the usually wouldn’t. During this session, Ami was able to define three key words to describe her business; honest, friendly and trusted.
This research helped assist us when creating the style and tone of the rebrand. We wanted to create a brand that not only displayed Ami’s friendly and approachable nature, but also had a point of seriousness and professionalism.
The Outcome
The meaning behind the new aible logo is ‘Happy staff are key to a productive business’
The dot of the ‘i’ represents not only happy staff but happy clients. The subtlety of the smile keeps the branding style sleek and modern. The fun, curvy, lowercase font followed by a full stop represents the mix of playfulness and seriousness that is part of the core values at aible.
The smile can also be used to represent aible as a singular icon.
Once the new brand identity was finalised, we rolled out the design throughout all printed marketing material such as corporate stationery, pull-up banners and promotional items.
To announce the launch of the new aible brand identity, we created a targeted email campaign to all customers that had used the company’s HR services over the last 10 years.
The campaign was well-received, achieving an open rate of over 50% resulting in many customers providing positive feedback on the new identity.
Having built the existing aible website previously, we also updated it with new branding and imagery to align with the tone of voice and messaging.
Discuss a Project
Interested in finding out more about our branding and website design services? Get in touch with our team using the contact form, or contact using the details below.
Email: hello@allianceagency.co.uk
Call: 01633 449885
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