The report design process involved close collaboration between us and the British Red Cross Policy Team.

Initially, the project began with detailed consultations to define the report’s objectives, structure, and visual style. It was essential to create a professional and engaging document that aligned with the British Red Cross’s branding and communicated complex data in an accessible format.

Content preparation relied heavily on Word documents provided by the Policy Team, which contained raw data, analytical findings, and insights from workshops and interviews. These documents formed the foundation of the report, which was designed to include visually striking infographics, charts, and tables to distill complex information into digestible elements. The iterative design process involved continuous feedback from policy officers to ensure that the visuals and overall layout aligned with the report’s messaging and objectives.

A strong focus was placed on accessibility, with the design prioritising clarity through the use of clean fonts, high-contrast colour schemes, and standardised formats for all visual elements. These efforts ensured the report was not only visually appealing but also easy to read for a diverse audience, including policymakers, healthcare professionals, and the public.